You have 3 days to watch Eva Longoria's "spicy" directorial debut on Prime Video.

Prime Video streaming platform users have three days to enjoy a story based on true events that blends flavor, overcoming challenges, and a healthy dose of controversy . Behind this production is actress Eva Longoria , who surprised critics with her feature film directorial debut, delving into the heart of one of the most iconic brands in the American snack market: Flamin' Hot Cheetos.

Starring Jesse Garcia and Annie Gonzalez , this biographical comedy-drama chronicles the rise of Richard Montañez, a Mexican-born worker who started cleaning floors at a Frito-Lay factory in California and rose to become a marketing executive.

The film tells how, inspired by his family and cultural background, he created a product that resonated with Latin American tastes: a spicy snack that supposedly revolutionized the company's catalog. However, that version has not been without controversy, as PepsiCo has denied that Montañez was the product's creator , although it acknowledges his key role in its commercial success.

The film was presented by Longoria herself at the White House alongside President Joe Biden as a celebration of the Latino community in the United States. Despite doubts about the veracity of the story, the Desperate Housewives star publicly defended that her intention was not to document the invention of the product, but rather to capture Montañez's personal truth , a vision shared by screenwriter Linda Yvette Chávez.

Both emphasized that the story's core focus is the American dream from the perspective of an underprivileged Latino, in an industry that rarely represents these realities. Clocking in at just 99 minutes , the film won an audience award at the 2023 South by Southwest Festival and has been well-received by viewers. The film is currently available on Prime Video , but will only be available for the next three days. However, Flamin' Hot: The Story of Spicy Cheetos will remain available on Disney+ .